Proximity technology, in particular Bluetooth beacons, are a major source of business opportunity and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards--iBeacon, Google Eddystone & UriBeacon, Bluetooth 4.0, AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. §§ This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development, or Developer. §