Designing great digital products is well documented, but for the first time we get to hear insider secrets from the leaders/founders themselves on how those companies are built, nurtured and lead to financial and market success. By combining my expert narrative, in-depth interviews and survey results, this book explores the behind-the-scenes strategies and tactics of how these leaders get to, and stay at, the top of this innovative exciting industry. This is actionable advice to on how design managers and readers they can implement within their own world/business/team/project.