Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands. 3 sections: brand fundamentals, process basics, and case studies100+ branding subjects, from culture and social media to positioning and guidelines50+ all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on AI, VR, social justice, iconography, and evidence-based marketing800+ images, diagrams, and examples of brand touchpoints400+ quotes from branding experts, executives, and design gurusDesigning Brand Identity is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients.