If more product designers, managers, marketers, and start-up founders understood the product-building process, more products would succeed in solving real problems. That's the purpose of this practical book. By drawing on dozens of interviews with highly effective product designers, Product Design shows you how successful products are created. Learn how to discover and interpret customer pain, and how to use that knowledge to guide a team through the iterative creation of a product. Anyone working on a digital product-including designers, entrepreneurs, programmers, executives, and marketers-will find value in understanding how the products they use on a daily basis came to life. Embark on an actionable, directly applicable, and modern exploration of how product designers get their work done Learn product-building processes used by top companies Make product decisions by understanding exactly who the customer is, what they want, and how to build features to support them Design interfaces across different form factors by learning about flows, epicenter design, state awareness, and primary actions