A tour-de-force of sports car innovation: a deep dive into the Ferrari Styling Centre’s most iconic modelsThis volume traces the creative evolution of the Ferrari Styling Centre since its establishment as an autonomous studio in 2010. Throughout the past 15 years, the Centre has designed production, limited series and one-off cars, generating more than 70 models. Illustrated with sketches, photographs, 3D model renders and full-scale physical models, Ferrari Design: Creative Journeys highlights the cars that best represent the studio’s design ethos. Beginning with its first entirely in-house design, the LaFerrari, the book ushers readers through its subsequent technical and aesthetic breakthroughs. The selection includes a diverse range of models—from the limited-series Monza SP1 to the Daytona SP3, from the Icona series to the production models Purosangue and 296 GTS. Bringing the reader up-to-date, the volume concludes by examining the Vision GT, 12Cilindri and F80, which collectively emblematize Ferrari’s vision for the future.