Impossibly Cute Boys is the first book in English about Japanese shota comics and their fans. Shota features cute boy characters, but little is known about this manga genre and its readers since research is lacking, both in and outside of Japan. Based on new research on PhD level, Impossibly Cute Boys details the history of shota (or shotacon) in Japan, before introducing us to the readers and creators of these comics, and asking them what it means to them to love shota. Their answers challenge both previous research and common assumptions about shota fans. Impossibly Cute Boys is based on ethnographic fieldwork in Tokyo and Yokohama. An original contribution to academic research in the fields of anthropology and queer studies, the book is written in an accessible style and can be enjoyed by anyone wanting to learn more about an often misunderstood manga genre.