Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-read for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding read for consumers and producers alike.
Long Tail | Chris Anderson (2008) пълно описание »