"The New Conceptual Selling" has turned conventional sales thinking on its head by offering powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, "The New Conceptual Selling" is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to your customer and identifying their 'Concept', it will teach you how to identify your customer's real needs, tailor every sale you make to one specific client and earn and maintain your credibility. "The New Conceptual Selling" shows why Miller Heiman has become the world's most respected name in sales development with a client list that includes some of the world's top companies.