Състояние: Много добро
Забележка: Отлично книжно тяло, леко захабен външен вид, неизползвана книга.
Издателство: Wiley Publishing, Inc
Град на издаване: Hoboken, New Jersey, United States
Наличност: singular
Ширина (мм): 185
Височина (мм): 230
Дебелина (мм): 20
Корици: Меки

Foreword by
Geoffrey Nicholson

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Anticipate the needs of your customers and launch your new product or service successfully

Know the insider secrets, get your products to market, and make money!

Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.

Robin Karol worked on strategy development for business growth during her 23-year career at DuPont Company. Beebe Nelson helps companies learn from each other to become effective product developers.

Discover how to:

Develop your NPD strategy
Generate ideas for products and services
Understand what your customers really want
Keep projects on track
Have effective cross-functional teams
Collaborate with global partners

Get smart!
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