Състояние: Много добро
Забележка: Почти отлично състояние - леко захабен външен вид, неизползвана книга. С компактдиска към книгата.
Издателство: John Wiley and Sons, Inc
Град на издаване: Hoboken, New Jersey, United States
Наличност: singular
Ширина (мм): 185
Височина (мм): 230
Дебелина (мм): 20
Корици: Меки

Поредица "For Dummies"

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Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

The big picture—get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program
Brand yourself— find helpful advice on defining your business position and brand — and creating marketing communications that work
Keep connected — discover how to leverage blogs for business success, and how to use social media to pull customers to your business
Break the mold—put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity
The cornerstone of business—find out how to capture prospects, turn those prospects into customers, and develop customer loyalty

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Open the book and find:

Real advice for marketing in today's screen-connected, customer-empowered world
How to use the Internet and social media networks as your most essential guerrilla marketing tools
Instructions for generating publicity
How to set your marketing goals, objectives, strategies, and budgets
Ways to establish an online presence
Ten steps to a great marketing plan

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Bonus CD includes
Worksheets, checklists, and charts to aid the small business marketer