Add value in key areas of marketing with this jargon-free and easy-to-follow guide to creating and managing a powerful marketing technology stack...
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In a business landscape defined by constant volatility, uncertainty, complexity, and ambiguity (VUCA), organizations face unprecedented challenges that demand new approaches to management...
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Implementing ISO 9001:2015 - A practical guide to busting myths surrounding quality management systemsIn his new book, Andrew W Nichols debunks many of the common misconceptions about...
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We make decisions all the time. Yet even the smartest and most experienced among us make predictable errors. So, what makes a good decision? How can we avoid being tripped up by cognitive...
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This text presents modern developments in time series analysis and focuses on their application to economic problems. The book first introduces the fundamental concept of a stationary...
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FBA For Dummies will provide strategy, tools, and education for entrepreneurs, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze...
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Delegation amounts to a lot more than just passing work off onto subordinates. Filled with quick tips, exercises, self-assessments, and practical worksheets, this book presents an easy-to-master,...
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"Tales of Power meets the Peaceful Warrior... in Silicon Valley It's entertaining, humble, insightful and valuable - not just to entrepreneurs, but to anyone looking to manifest...
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El objetivo de esta obra es facilitar la comprensión de los elementos que intervienen en la cadena de suministro de las empresas. Para ello, se ofrecen una serie de herramientas que...
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A USA TODAY AND PUBLISHERS WEEKLY BESTSELLER A journey through the personal money stories of the US presidents and how they built wealth—or didn’t. Was Harry Truman really our poorest...
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The landmark guide that built a generation of extraordinary leaders--fully updated and revised The definitive guide to 21st Century business leadership, The New Extraordinary Leader...
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Език: Английски език, Корици: С меки корици, Брой страници: 352, Издателство: Edward Elgar Publishing Ltd, Автор: Tiziano Vescovi, ISBN-13: 9781800889767, Дата на издаване: 2022...
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Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history,...
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This book explores empirical studies and policies related to green finance and low-carbon technology development through country-level case studies and regional analyses across East...
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The Toyota Production System (TPS) is regarded as a sophisticated concept that helps us understand the world of manufacturing. It evolved from the system of mass-producing cars, established...
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While every family business is unique, embracing systematic governance processes can help any family business achieve goals shared by virtually all: orderly decision-making, peaceful...
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