FROM COMMUNICATION EXPERT JEFFERSON FISHER, COMES THE DEFINITIVE GUIDE TO MAKING YOUR NEXT CONVERSATION THE ONE THAT CHANGES EVERYTHING. 'If you are a student of what makes people tick, you need this book' Chris Voss, internationally bestselling author of Never Split the Difference---What's the best way to handle a heated conversation?How do I stand my ground with confidence?Is there an effective way to work with difficult personalities?Trial lawyer Jefferson Fisher has gained millions of followers through short, simple, practical videos teaching people how to argue less and talk more. And now he offers a tried-and-true framework that will show you how to transform your life and your relationships. His down-to-earth teachings and actionable strategies have helped countless people navigate life's toughest situations. You will learn:Why you should never "win" an argumentHow to set boundaries and frame conversationsWhy saying less is often moreHow to overcome conflict with connectionEverything you want to say, and how you want to say it, can be found in The Next Conversation. ---'Embracing the knowledge in The Next Conversation will vastly improve your life. ' Andrew Huberman, PhD, professor, Department of Neurobiology at Stanford University School of Medicine and creator of the Huberman Lab Podcast'Knowing exactly what to say when the pressure runs high is where we get stuck. No one is better than Jefferson Fisher to show you how to start' Mel Robbins, bestselling author and host of The Mel Robbins Podcast