Service Design is a bit of a buzzword these days and has gained a lot of interest from mayor companies in many business sectors as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside the book. The service industries comprises of about 70% of our western economies and the boundaries between products and services are blurring. This calls for a different way of thinking about innovation and this is service design thinking. The core of the book offers 25 practical and adaptable service design tools that help companies, non-profits and governments to better understand the needs and views of the clients they serve. Furthermore the book offers the basic principles of service design, cases, background theory and sources for further reading. The good thing about This is Service Design Thinking is that it is the first practical book for a huge potential market that consist of all companies and institutions and governments that deliver a service as well as consultants in marketing, management, design and information technology. It is edited by Marc Stickdorn and Jakob Schneider and written by some 20 authors.