Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated...
There are laws of nature, so why shouldn't there be laws of marketing?§§As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning...
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising...
Zum Werk§Dieses Buch war nicht nur das erste, welches sich dem Thema Positionierung widmete, es gehört noch heute zu den wichtigsten Titeln der gesamten Marketing-Literatur. Es führt...
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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield...
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business...
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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing...
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the...
Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember...
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