THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT'The most interesting, immediately actionable book...
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus...
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles...
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us--and how we can learn to create such...
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Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant...
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on. " His observation rings true: Urban legends, conspiracy theories, and bogus...
Подробно
The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and...
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