"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books...
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Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging...
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Some companies and products seem to thrive year after year. What’s their secret? A powerful brand. David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won...
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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books...
Подробно
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