Edward Bernays (1891-1995) gilt als Vater der Public Relations. Mit seinem Buch Propaganda aus dem Jahr 1928 schuf er die bis heute gültige Grundlage für modernes Kommunikationsmanagement...
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Nicknamed ''the father of public relations, '' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume...
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In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious...
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A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have...
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The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism...
2019 Reprint of 1923 Edition. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations...
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"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies...
Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology...
Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through...
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