"Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies. —Noam...
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such...
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing...
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Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. Bernays defines...
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From the author of the best-selling Propaganda, Crystallizing Public Opinion is the first book ever written about public relations...
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La manipulación consciente e inteligente de los hábitos y opinionesorganizados de las masas es un elemento de importancia en la sociedaddemocrática. Quienes manipulan este mecanismo...
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