Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated...
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever...
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You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield...
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Explains how readers can evolve their original positioning of products, brands and organisations to meet the demands of the new economy...
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Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs...
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Zum Werk§Dieses Buch war nicht nur das erste, welches sich dem Thema Positionierung widmete, es gehört noch heute zu den wichtigsten Titeln der gesamten Marketing-Literatur. Es führt...
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There are laws of nature, so why shouldn't there be laws of marketing?§§As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning...
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