Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human...
Yes, it's true: you can learn how to be a verbal wizardEver hear someone utter an unforgettable phrase and feel yourself reacting with with... well, awe? Ever read a great quote...
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The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David...
THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning argumentsEveryone is always trying to persuade us of something: politicians, advertising, the media, and most...
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun-from...
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