Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others?...
A NEXT BIG IDEA CLUB ’MUST-READ’New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life:...
How to make products, ideas and behaviours really catch on...
Подробно
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose,...
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