An engaging and anecdotal examination of how and why as individuals and as a society we choose to turn a blind eye to the uncomfortable truth...
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"With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better,...
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'An urgent read... Karl Popper for the 21st century' Robert Phillips, author of Trust me, PR is Dead'...
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Through interviews with hundreds of women entrepreneurs, Heffernan has discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts...
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