In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning...
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John von Neumann invented the digital computer, played a key role in the development of the atom bomb, constructed a branch of mathematics known as game theory, and became a defender...
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You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world's...
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An updated edition of the classic book that introduced the world to the controversial money-making formula known as the Kelly system. In 1956, two Bell Labs scientists discovered the...
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then...
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