In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning...
Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his bestseller, Cialdini becomes society's best...
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Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's...
El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida. Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser...
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. Full of wisdom from the leaders in influence,...
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's...
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Sie möchten andere (von sich) überzeugen? Oder sich selbst davor schützen, von anderen beeinflusst zu werden? In seinem Standardwerk Influence erläutert der Sozialpsychologe und Marketingexperte...
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