I THINK WE'RE WASTING THE CHANCE OF A LIFETIME. This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing...
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#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs,...
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message...
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In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for...
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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs,...
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In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and...
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A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious,...
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When it comes to the climate, we don t need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time,...
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Език: Английски език, Корици: С меки корици, Брой страници: 234, Издателство: Hachette Books, Автор: Seth Godin, Malcolm Gladwell, ISBN-13: 9780786887170, Дата на издаване: 2001...
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The old saying is wrong winners do quit, and quitters do win. §Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until...
An urgent manifesto for teams and leaders facing unprecedented challenges, from the bestselling author of Linchpin and Tribes What if we could create the best job someone ever had?...
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches...
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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures,...
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A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really...
A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994. Persistent, honest, resourceful, creative -- these...
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Transform Your Business By Being Remarkable. A new approach to marketing which encourages businesses to create products and services which are truly outstanding and noticeable...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of...
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