OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has...
From the authors of Blue Ocean Strategy comes a framework for avoiding spaces where competition is bloody (red oceans) and moving to uncontested new spaces with ample potential (blue...
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The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy...
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If you read nothing else on change, read these articles. §The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive...
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Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?"...
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Език: Английски език, Корици: С твърди корици, Брой страници: 50, Издателство: Harvard Business Review Press, Автор: W. Chan Kim, Renee A. Mauborgne, ISBN-13: 9781633694903, Дата на...
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The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and...
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