Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success. Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L. L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book ... · Covers in depth the five key elements common to all great enduring companies · Shows how to lay a foundation for greatness while a company is still small and adaptable ... how to set values, purpose, and mission, and instill them into the very roots of your organization · Demonstrates how to develop the most effective leadership style for your specific situation · Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does · Explains how to resolve the critical strategic issues faced by every small and mid-sized firm · Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves