Heston has recently been signed up by Channel 4 to promote a series of§TV programmes as part of a 2 year deal, which will ensure his profile will continue to rise dramatically. §Waitrose has signed up Heston and Delia Smith for a nationide publicity campaign, with their own branded products and advertising across the media. §He is widely acknowledged to be a genius, and The Fat Duck has twice§been voted the Best Restaurant in the World by a peer group of top§chefs. §The book that redefines home cookery for the twenty-first century