Focusing on studies of how humans categorize objects and ideas, this book examines the new understanding of human thought which proposes that human reason is imaginative, metaphorical,...
People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're...
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's...
Completely revised and updated 10th anniversary edition delving into the issues that will dominate the American midterm elections in 2014...
"The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B. Reich, former Secretary of Labor...
This book is about mathematical ideas, about what mathematics means-and why. Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the...
The "New York Times"-bestselling author of "Don't Think of an Elephant!" explains the science behind how we make political decisions...
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two...
What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries...
Pocas obras hacen cambiar de tal forma nuestra visión de la lengua que utilizamos como ", Metáforas de la vida cotidiana ", . George Lakoff y Mark Johnson, lingüista y filósofo respectivamente,...
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