This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people...
** Note this Paperback version is an edited and reformatted version of the original eBook with updated 2025 data and an extra chapter about Trust and AI. **Sales and Sales Engineering...
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** This is the revised 2026 version. We've added three new chapters about The Technical Win, Leaders Leading Leaders, and The Colour Of Money. Plus we updated and refreshed some...
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