The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what...
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Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their...
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that...
A humorous yet practical five-step guide to ridding ourselves--and our companies--of the bureaucratic bottlenecks and red tape that plague every officeYou try to reserve a conference...
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That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore...
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Now available in paperback, "Brand Sense, " the definitive book on sensory branding, shows how companies appeal to consumers' five senses...
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In "Brandwashed", he turns the spotlight on his own industry, drawing on...
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A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office...
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Wussten Sie, dass der angenehme Duft eines Neuwagens eigentlich aus der Sprühdose mit "Neuwagen-Aroma" kommt? Oder dass der "Crunch" der Kellogg's Cornflakes in einem Soundlabor...
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