That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore...
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In "Brandwashed", he turns the spotlight on his own industry, drawing on...
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A humorous yet practical five-step guide to ridding ourselves--and our companies--of the bureaucratic bottlenecks and red tape that plague every officeYou try to reserve a conference...
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that...
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Now available in paperback, "Brand Sense, " the definitive book on sensory branding, shows how companies appeal to consumers' five senses...
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The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear...
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Wussten Sie, dass der angenehme Duft eines Neuwagens eigentlich aus der Sprühdose mit "Neuwagen-Aroma" kommt? Oder dass der "Crunch" der Kellogg's Cornflakes in einem Soundlabor...
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